Sparking Brilliance
Spark Brilliance ft. Blaise Matuidi
Wieden+Kennedy Amsterdam unveiled two new campaigns for Nike's “Spark Brilliance” global football positioning recently. The brand's believes that brilliant football is contagious, and that one move can change the game. It brings this story of contagious football to kids all over the world, sparking them to play brilliant football themselves. The campaign, which is part of Nike’s 2016 global football platform, launched in France last week, and will shortly roll out digitally across the globe. Charting the progression of French football
